The challenge
On August 27, 2025, Brazil’s president signed the decree that officially launched TV 3.0 (DTV+), enabling 4K HDR content to millions of households. Before DTV+, terrestrial broadcast spectrum was unable to handle UHD delivery bandwidths.
Brazil needed a way to broadcast high-quality 4K HDR to every TV in every home without consuming additional spectrum. Additionally, the explosion of OTT streaming services ushered in the need for an interactive television user experience.
The solution
TV 3.0 combines ATSC 3.0 technologies with VVC video compression, then adds MPEG-5 LCEVC optimization to achieve the impossible. V-Nova’s LCEVC technology delivers the efficiency gains that make a television experience better than many streaming services now possible.
Phase 3 testing under the SBTVD Forum validated every claim. The Paris 2024 showcase proved it works in the real world.
Implementation details:
- VVC handles the heavy lifting of base compression
- MPEG-5 LCEVC enhances quality without adding complexity
- MPEG-H brings cinema-quality sound to living rooms
- ATSC 3.0 framework keeps everything future-proof
Results and benefits
- 54% bitrate savings versus VVC for 4K resolution
- 41% less bandwidth than the current 1080p HDR broadcasts
- 40% faster encoding for live TV production
- Consistent 4K HDR on every TV model tested
- Multiple 4K channels fit where one used to struggle
Why it matters
Brazil just proved you can deliver nationwide 4K HDR without rebuilding your entire broadcast infrastructure. This isn’t theoretical. It’s happening now. Commercial deployment starts in 2026, and the technology is ready today.
For broadcasters worldwide, Brazil’s TV 3.0 shows exactly how to make 4K work within real-world cons
