SET EXPO Trade Show
Centro de Convenções I e II – Distrito Anhembi São Paulo, Brazil.
August 19-21, 2025.
V-Nova Stand Location : 71a.
About SET Expo
SET EXPO is Latin America's largest media and entertainment technology event, uniting broadcasters government officials, pay TV operators, and technology providers to advance broadcast infrastructure and explore next-generation television solutions across the region.
Meet the Team
Ready to see LCEVC in action? Connect with our team to explore LCEVC’s role in your TV 3.0 deployment strategy.
Featured Panel
Technological Convergence: Synergies Between Streaming and DTV+ for the New Era of Content Distribution
Chair: Igor Macaubas, Coordinator of the Streaming GT – SET | Director of Product and Engineering, Digital Products, Globo
The industry has shown a shift toward advertising solutions through the implementation of a new approach known as SGAI. This approach represents an intermediate implementation between SSAI and SCAI architectures. Like any emerging methodology, SGAI carries its own set of pros and cons. Understanding the drivers of personalization and interactivity in ad delivery, and assessing the true benefits of implementing these new architectures, lies at the heart of this matter
Why Visit Our Stand at SET Expo?
Witness TV 3.0 transmission demonstrations with live LCEVC-enhanced UHD broadcast showing real-world efficiency gains.
See TV 3.0 set-top-box demos showcasing TV 3.0’s next-gen television experience.
Connect with Latin America’s broadcast ecosystem, including industry partners: ATEME, HARMONIC, Allegro, Mirakulo, SEJA Digital, and SBTVD Forum.
